With the New Year upon us, do you have an actionable marketing plan in place for your LBM business?

As marketers, we are concerned with the interaction between the business and the marketplace. Most successful marketers have a process to provide focus in developing well-grounded strategies, to make strategic decisions. I like to think of strategies as the sequence of events necessary in order to produce the desired outcome.

If you haven’t developed a plan yet, here are some things to consider as part of the process:

The most import question I always try to answer… if you can do one thing that would have the biggest impact on your business next year what would it be?

Having answers to these types of questions, can mitigate your business risk, and enable the development and implementation of an actionable marketing strategy.

This blog was written by Jack Leary Vice President & Partner at Impact 180 Consulting Group & Lumber Contacts Inc. Feel free to contact Jack at, leary.jack@impact180group.com.