Has your marketing moved from a “one size fits all” approach? If not you are behind the curve.

It seems like LBM Marketers are behind other industries when it comes to giving customers a great experience. I am not talking about customer service, I mean customer engagement marketing. Customers today have blurred the line between online and offline interactions and they expect a seamless experience no matter how they choose to connect with […]

So you think you know your customer?

Most LBM dealers have built good relationships with their best customers, and you may think you know your customer, but how much do you really know? Not all customers have the same needs, wants and behaviors. As LBM Dealers embrace more of an Omni-Channel marketing approach, leveraging your customer data is foundational to understanding them […]