Market Potential
The Client: A Global Manufacturer of Consumer Products
Back to Case Studies »Situation
The client had developed a new technology and would have to spend 60mm in building a manufacturing plant to bring to market. They wanted to know the market potential prior making such a large scale investment to mitigate their risk.
Approach
Develop a quantitative research methodology to measure usage and adoption rates of the new technology.
Solution
Integrated 3rd party market data at a household level with primary research data, to develop profiles of the ideal customer target. We then built predictive models to project potential sales volume in specific markets by retailer.
Results
Provided the client with quantitative data supporting the decision to build a plant and bring the product to market. The client is currently developing the infrastructure and retail program to bring to market.